Case Study Begins Here…
81 qualified leads
7 listings SOLD
All within 2 months!
How did we team up with a realtor to make this happen? Keep reading to find out…
First we generated loads of new prospects, and used automated sequences of texts and emails to nurture the prospects and then qualify them with the help of our specialized sales agents. I
How did we find the right people for this client? Using unique Facebook Ads!
Part 1: Generate Prospects Using A Different Breed Of Facebook Ads
a) Get the targeting right
We leveraged facebook’s machine learning platform to dial-in to the right subset of the audience, and make them an offer they couldn’t refuse.Most advertisers give up on facebook after spending $100-$200 and seeing no results.
This is a BIG mistake…
Facebook’s algorithms rely strongly on data. In the beginning, Facebook doesn’t know who your right prospect is, but once it’s able to find a few prospects, it can start seeing what’s common among them and figure out who exactly is a good fit for your services!
This means we had to spend money upfront and run experiments to find some ideal prospects, but once we found them, we fed their name, email and phone number into Facebook’s algorithms…
Once Facebook figured out exactly who the right type of prospect is, the leads started pouring in!
But it’s not just enough to know who the right prospect is, you also have to make them an IRRESISTIBLE offer – to give you their contact information, in exchange for something valuable…
b) Make them an offer they can’t refuse
Well, people guard their contact information very closely. If you want them to give it up to you, you better provide them something valuable in exchange!
We call this the ‘lead magnet’.
I can’t give away what our lead magnet was for this client (trade secrets, and we had to test A LOT to find the right one).
But I can point you in the right direction…
Steer clear of the boring and usual stuff. The market is rife with websites and apps offering a free ‘home valuation’. *Yawn*.
It doesn’t work anymore, and customers are savvy enough to google that. Why would they give up their contact info for it when they can get the answer on google for free?
Instead, we thought hard about how we can give our prospects an INSANE amount of value.
We sat down with our client and brainstormed what were the most pressing concerns and the most common motivations that sellers have.
We found that almost all of them want to sell soon and get the BEST price possible on the market. Then we used this information to create a document that sellers would find enticing enough to exchange their contact info for.